Idag meddelar Google att de kommer att visa webbplatslänkar för fler webbplatser än bara den högst upp i sökresultaten framöver.

Webbplatslänkar är ett antal direktlänkar till undersidor som Google tror ger en bra bild av vad webbplatsen handlar om.

Nu kan upp till fyra webbplatslänkar i en rad visas för webbplatser som inte tidigare haft webbplatslänkar i sökresultaten. Även för webbplatser som inte ligger högst upp. På Google Webmaster Central Blog skriver de följande:

We’re now launching an expansion of sitelinks: a single row of links can now appear for results that didn’t show sitelinks before, even for results that aren’t in the first position. This means multiple results on one query can now have sitelinks. Up to four sitelinks can show up right above the page URL, instead of the usual two columns below the URL of the first result.

Jag har dessvärre ännu inte kunnat återskapa en sökning med dessa extra webbplaslänkar. Jag misstänker att detta är något som rullas ut och som kommer inom kort. Läs mer om nyheten här.

I have stated in previous posts that misspelled keywords, typos and spelling errors, are a source of extremely targeted traffic and that many of these errors can result in number one spots in some of the top search engines - completely by accident.

I still believe this to be true.

Now I will share with you how to research misspelled keywords in order to find a potential top spot in the search engines. My goal is to do this with as little effort required as possible.

1. First go to Typo Generator and enter a word or a phrase. In my example below I will use the keyword ‘Google‘, trying to find interesting typos to use.

2. Check all boxes and click the ‘generate typos‘ button.

Now you should have a long list of misspelled keywords.

3. Copy all the keywords (Ctrl-a)(Ctrl-c).

4. Go to the Google AdWords Keyword Tool and paste (Ctrl-v) the list.

5. Type in the captcha (the characters you see in the picture) and click the ‘Get keywords ideas‘ button.

6. Order the column ‘Approx Avg Search Volume‘ to show the most searched keywords first.

Now, if you look at the ‘keywords‘ column to the left, you will have an ordered list of keywords to examine closer. In my case some of the keywords are actually correctly spelled words, but from keywords number 5 and 6 things are getting interesting.

If you do a search on keyword number 5 in the list, googl, the result would look like this.

In my opinion, this keyword is not worth the effort as Google has the top spot with sitelinks. It would require lots and lots of links to snatch the first position from Google. Remember, we are aiming for the sitting ducks.

Keyword number 6 in the list, gooogle, is however not yet taken by Google and it may, and I say may, be interesting to go for.

Now do a search on keyword number 10, googleerth, and watch the results.

This is the proof that misspelled keywords and typos can result in number one spots in the top search engines!

I hope you have enjoyed this post about how to research misspelled keywords, and please share your own experiences and thoughts on the subject.

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